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USBCELL Eco-Batteries help to offset Notting Hill Carnival Beer Consumption

USBCELL Eco-Batteries help to offset Notting Hill Carnival Beer Consumption

24th August 2007

Moixa Energy (London) – the guys behind the innovative USBCELL eco-friendly rechargeable battery category will be running some adverts and Battery Costume characters as part of this Years Notting Hill Carnival, to help raise awareness on Reducing Battery Waste in London.

Each USBCELL is easy to re-use hundreds of times by charging from a USB port, making it ideal for the hundreds of modern wireless/PC and gaming devices requiring batteries. Currently the UK throws away over 600m batteries a year – and worldwide 15 billion (equivalent to a column of batteries to the moon and back) – wasting resources, generating C02, and creating significant toxic landfill (22,000 tonnes in the UK according to Defra)

Each USBCELL saves over 3kg of toxic waste and over 7kg of C02 compared to alkaline cells over their lifetime (USBCELL Environment Saving). This C02 saving is equivalent to the C02 cost of average annual beer consumption in the UK.

Our Battery Waste reducing Adverts will be running on giant LED screens at the carnival, and our USBCELL man is likely to be seen in the pub or wandering the festive crowds of West London awash with steel bands, even more outrageous costumes. See USBCELL man in Horniman’s Pleasance Park near the Main DJ stage on Sunday 25th and Monday 26th or on Kensington Park Road. Readers are invited to send photos of their friends with USBCELL man to info@usbcell.com, and can also make use of 15% off at USBCELL.com with the promotion code “Carnival” (until end August for consumer pack orders).

Moixa Energy, is backed by the London Development Agency and develops renewable and low power solutions that can deliver immediate waste and C02 benefits to the UK. Announced in Sept 2006, USBCELL Rechargeable batteries are now on sale internationally and being stocked by the leading high street stores in the UK, as well as in the US and Australia. In the UK 2-cell packs are available from ₤10.99 at USBCELL.com and Currys, PC World, John Lewis stores throughout the country, and at other major chains this fall.

About Moixa Energy

Moixa Energy Holdings, founded by innovators Simon Daniel and Chris Wright, is a spin-out from Moixa which pioneers advanced portable devices and interfaces. Moixa rethinks market axioms and creates new technology and Intellectual Property which it commercializes through licensing, joint ventures or creating new ventures. Moixa Energy Holdings undertakes R&D and investment in renewable energy and portable power technologies. Our vision is to invent technologies that provide consumers with better solutions for their mobile, office or home power requirements that are more usable, economic and environmental. Moixa aims to transform the need for traditional AC/DC power supply adaptors that are used in consumer electronics equipment. Over 8 billion are in use around the world resulting in considerable energy loss and wasteful production.

Contact PR Agency:

Adam Rhodes

Ranieri Communications

adam.rhodes@raniericommunications.com

+44 (0) 1296 468 560

www.raniericommunications.com

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